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Keeping Customer Interaction Personal in the Digital Realm
ADOTAS – People instinctually read body language, and back when most business was conducted face-to-face, the in-person dynamic helped develop personal relationships and drive strong loyalty. However,...
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Technology Drives Super Bowl XLVII Advertising Trends
Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a...
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Programmatic Buying and the Evolution of Ad Tech
It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we’ve...
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BII REPORT: Here’s Why The ‘Second Screen’ Industry Is Set To Explode
Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era. The mobile industry is working hard to create mobile apps and sites that...
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Brands Want Your Undivided Attention: Social TV vs. Second Screen
ADOTAS – At CES earlier this year, Social TV emerged on the scene as the seemingly perfect union of television and social media. The concept of people communicating while watching video content is...
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Something to Belieb In: Platforms Help to Expose Fake Twitter Followers
ADOTAS – Justin Bieber has been coming under a lot of scrutiny recently. From his break-up (and make-up?) with pop star Selena Gomez, to the confiscation of his pet money in Germany to the drugs...
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Hearst Unveils Native Ad Units for Mobile
ADOTAS — Native ads have been getting a lot of buzz lately as the next evolution of advertising, blurring the lines between promotional and editorial content. While online and mobile display is still...
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Why Online Video Advertising is Giving TV a Run for its Money
ADOTAS – There may still be more commercials on TV than on the Web, but online video ads are encroaching on TV’s advertising dollars as the potential viewers rival prime-time audiences and quality...
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Big Brands and the Business Benefits of Social Media: Pt. 1
ADOTAS (First of three parts) – Businesses have begun to understand the value in social media for connecting with consumers, driving marketing campaigns, and increasing long-term revenue. However, with...
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ATTENTION Launches Social Marketing Practice for Regulated Industries
New York, June 19, 2014 (ADOTAS) – Major hurdles for regulated industries looking to communicate with consumers via social media can now be overcome. Attention, a full-service social media marketing...
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